tpf Virtual is a brand new Virtual Events & PR division set up to help our clients and the TV industry amid the disruption caused by the coronavirus pandemic
The new specialist division allows our clients to bring media, talent, customers and consumers together using a range of technology-led virtual solutions from screening rooms, to press junkets, webinars, and online product launches
Our inhouse content studio allows brands to create branded shorts for social & marketing campaigns – and as part of the service, we can also unlock our talent and influencer network
Virtual events
“Devils” Remote Press Conference
tpf Virtual supported the virtual press conference for the launch of DEVILS, Sky Original’s new international financial thriller starring Patrick Dempsey which resulted in record ratings for the premiere on Sky Italia
The Studio 6 of the Media Hub Milano Santa Giulia was the center and the control room of a live show that was filmed with a Robi-cam (a 360-degree movement camera built on motorized tie rod used for large outdoor sporting events and indoor productions like) and with the augmented reality fully tracked on all cameras
The key figure was the moderator, the only person in the Studio surrounded by the engaging scenography that has kept intact and enhanced the interactions with over 100 journalists linked through a videoconference platform with the actors and directors from Los Angeles, London and Rome
Virtual press launches
Virtual Press Junkets
tpf Virtual has hosted virtual press launches for international dramas including Sky Atlantic’s “Devils”, HBO’s “My Brilliant Friend” and BBC One’s “The Luminaries”
The virtual press launch for the “The Luminaires” resulted in 26 one-one video interviews with leading Hollywood actors and 10 international media from 7 countries including New Zealand and the U.S.
Journalists were held in virtual waiting room and at allotted time provided unique access link to the interview room
Video and audio footage was recorded, packaged by and delivered immediately to journalists following the junket
The talent were provided with bespoke branded virtual backgrounds fitting with the series, and tpf Virtual to provide virtual tech support to ensure that the at-home set up provides the best picture quality
In house content studio
Branded Content
Our in house production team can utilize the virtual marketplace to create a short filming sessions to produce branded content for international broadcasters to use on social media and for valuable marketing assets for clients
“The Luminaries” social campaign performed fanatically well and appeared 3rd on the UK Google trends on the night of premiere during TX, with 100K+ searches online, The main cast members ‘Eve Hewson’ and ‘Himesh Patel’ also ranked within the top 10 the UK trends also!
Whilst the Sky VIP letter writing competition for he second season of “My Brilliant Friend” generated over 50k entries to date
Virtual Consumer Events
Brassic 2 on Virgin Radio
To support the launch of Brassic 2 on Sky One, a dedicated campaign ran on the Chris Evans Breakfast Show, spanning over 2 weeks
Listeners were given chance to be part of an exclusive group of 100 listeners, the ‘Brassic 100’, to be in with a chance of winning a green VW Scirocco (as used in Brassic S1) as well as all the kit for a Brassic night-in, including a television, takeaway voucher and Sky Q free for a year
The winner was crowned in a game of ‘Brassic guess who’, played live on zoom during Chris’ show on Tuesday 12th May in a Virgin Radio first!
Virtual Screening Rooms
tpf Virtual has the capability to create web based solutions such as virtual screening rooms where production and distribution companies can continue to showcase their slate to clients over crucial sales periods e.g. Series Mania/ MipTV – all cancelled due to Coronavirus
Sony Pictures Television launched a virtual and on-demand experience at LA Screenings where clients could experience titles such as “Leonardo”, whilst Fremantle relaunched its Screening Room facility for MipTV
Content featured in the screening rooms included catalogues, trailers and full-length episodes, as well as information about the series from executive producers and messages from production executives and cast, and content from Sony’s existing library of TV shows and films
This activity was then complemented by localized sales based activities in select markets
