tpf Virtual is a brand new Virtual Events & PR division  set up to help our clients and the TV industry amid the disruption caused by the coronavirus pandemic

The new specialist division allows our clients to bring media, talent, customers and consumers together using a range of technology-led virtual solutions from screening rooms, to press junkets, webinars, and online product launches

Our inhouse content studio allows brands to create branded shorts for social & marketing campaigns – and as part of the service, we can also unlock our talent and influencer network

Virtual events

“Devils” Remote Press Conference

tpf Virtual supported the virtual press conference for the launch of DEVILS, Sky Original’s new international financial thriller starring Patrick Dempsey which resulted in record ratings for the premiere on Sky Italia

The Studio 6 of the Media Hub Milano Santa Giulia was the center and the control room of a live show that was filmed with a Robi-cam (a 360-degree movement camera built on motorized tie rod used for large outdoor sporting events and indoor productions like) and with the augmented reality fully tracked on all cameras

The key figure was the moderator, the only person in the Studio surrounded by the engaging scenography that has kept intact and enhanced the interactions with over 100 journalists linked through a videoconference platform with the actors and directors from Los Angeles, London and Rome

Fremantle for TV drama series ‘THE LUMINARIES’

Virtual press launches

Virtual Press Junkets

tpf Virtual has hosted virtual press launches for international dramas including Sky Atlantic’s “Devils”, HBO’s “My Brilliant Friend” and BBC One’s “The Luminaries”

The virtual press launch for the “The Luminaires” resulted in 26 one-one video interviews with leading Hollywood actors and 10 international media from 7 countries including New Zealand and the U.S.

Journalists were held in virtual waiting room and at allotted time provided unique access link to the interview room

Video and audio footage was recorded, packaged by and delivered immediately to journalists following the junket

The talent were provided with bespoke branded virtual backgrounds fitting with the series, and tpf Virtual to provide virtual tech support to ensure that the at-home set up provides the best picture quality

In house content studio

Branded Content

Our in house production team can utilize the virtual marketplace to create a short filming sessions to produce branded content for international broadcasters to use on social media and for valuable marketing assets for clients

“The Luminaries” social campaign performed fanatically well and appeared 3rd on the UK Google trends on the night of premiere during TX, with 100K+ searches online, The main cast members ‘Eve Hewson’ and ‘Himesh Patel’ also ranked within the top 10 the UK trends also!

Whilst the Sky VIP letter writing competition for he second season of “My Brilliant Friend” generated over 50k entries to date

 

Virtual Consumer Events

Brassic 2 on Virgin Radio

To support the launch of Brassic 2 on Sky One, a dedicated campaign ran on the Chris Evans Breakfast Show, spanning over 2 weeks

Listeners were given chance to be part of an exclusive group of 100 listeners, the ‘Brassic 100’, to be in with a chance of winning a green VW Scirocco (as used in Brassic S1) as well as all the kit for a Brassic night-in, including a television, takeaway voucher and Sky Q free for a year

The winner was crowned in a game of ‘Brassic guess who’, played live on zoom during Chris’ show on Tuesday 12th May in a Virgin Radio first!

Virgin radio still

Virtual Screening Rooms

tpf Virtual has the capability to create web based solutions such as virtual screening rooms where production and distribution companies can continue to showcase their slate to clients over crucial sales periods e.g.  Series Mania/ MipTV – all cancelled due to Coronavirus

Sony Pictures Television launched a virtual and on-demand experience at LA Screenings where clients could experience titles such as “Leonardo”, whilst Fremantle relaunched its Screening Room facility for MipTV 

Content featured in the screening rooms included catalogues, trailers and full-length episodes, as well as information about the series from executive producers and messages from production executives and cast, and content from Sony’s existing library of TV shows and films

This activity was then complemented by localized sales based activities in select markets

Contact us today to find out more