We make powerful brand connections

We create effective partnerships that reach and excite new customers, extend brand exposure and strengthen credibility. Our team of partnership experts have the expertise and contacts to create meaningful and memorable brand collaborations that drive fame and generate significant reach and value for our clients.

What we do

01

Strategy development

For brand partnerships, loyalty platforms, commercial partnerships and content partnerships, tailored to deliver against KPIs

02

Brand matching

To identify the strongest brand matches based on the partnership campaign objectives and target audiences.

03

Ideation

We don’t do off the shelf promotions, or campaigns that have been done before.

04

Partner negotiation & management

To create a balanced value exchange that delivers for both partners, identifying mutually beneficial cost savings and accessing partners owned channels to maximise awareness, the foundation of a strong partnership.

05

Campaign delivery

With expertise to execute multi-channel and multi-discipline partnership campaigns – we have creative, experiential, publicity, influencer and prize & winner management teams all under our roof.

06

Campaign analysis

A detailed review of the campaign, identifying opportunities for improvement and ways to build on future partnerships.

Recent work

Mary & George x Astley Clarke

An alluring partnership with British jeweller Astley Clarke, launching their first ever unisex jewellery collection in celebration of Mary & George, Sky’s daring Jacobean drama series. Amplified with a store branded takeover, digital and social content and co-hosted Influencer event and gifting.
Sky Original Ferrari

Ferrari x Uber

An enticing partnership with Uber to win a pair of tickets to see Ferrari and be driven there in style in a Ferrari. Supported with Influencer activity at the Premiere, PR, digital and social content.
Sky Cinema Ferrari

Ferrari x Pasta Evangelist

A multichannel partnership with Pasta Evangelist to promote the Italian themes of Ferrari through themed pasta recipe kits, a dedicated Ferrari menu in Harrods restaurant and dedicated social content.
Cadbury Sharebox

Sky Store x Cadbury

A Christmas on pack promotion with Sky Store and Cadbury.

Meet your partnerships team

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