To demonstrate that Sky Atlantic have the latest and best series from America and to create excitement and buzz for the launch of Season 8 of Game of Thrones tpf Live created a 7 Kingdoms Tour, giving fans the chance to sit on the Iron Throne
tpf Live implemented a high-profile promotional and publicity campaign to build huge anticipation for the final season of Game of Thrones. The Sky Atlantic ‘7 Kingdoms Throne Tour’ gave fans across the UK and Ireland the chance to site on the Iron Throne and get a free Dragon Easter Egg.
The throne tour drove significant media interest in all seven locations including broadcast, print, online and across social media helping to increase the fan buzz and excitement.
The total earned media value was over
Won ‘Most Talked About’ experiential campaign at The Drum Awards 2019.