To drive awareness of Sky’s Ferrari cinema release, Sky collaborated with travel brand Secret Escapes to create a stylish Ferrari themed interactive micro-site. The site featured an interactive map, a competition and 4 different content guides celebrating each location on the Ferrari’s Mille Miglia: Brescia, Rome, Modena and Bologna.
To drive site traffic, Secret Escapes ran a 3 week media campaign across social and display, which achieved over 3.4m combined impressions in total.
