To celebrate the theatrical release of Ferrari on Boxing Day, we secured a partnership with Uber, creating an enticing promotion for Uber One members to see Ferrrai at the cinema, in a Ferrari.
To launch the campaign, Influencer, PR and social content was captured before the Ferrari Premiere at The Savoy Hotel with Influencers Casey Gordon, Sammy Root and the Pitstop Podcast taking rides in the branded Ferrari to the Premiere.
Uber One promoted the competition on solus emails, in app banners and social posts.
