Attracting visitors to Sky Protect experiential

To launch Sky Protect, a fairytale experience was created to bring to life the benefits of Smart Home Protection in a way that only Sky can. The stand was built to drive engagement and create ‘instagramable’ moments to entice shoppers to come and find out more. Each day, fairytales were read to guests, with some special appearances from talent and influencers in the woodland storytelling glade.

A diverse mix of talent and influencers were secured to promote the Sky Protect installation at Westfield White City. Famous faces included Kelly Brook, James Haskell, Dr Zoe Williams and Izzy Judd. Instagram grid posts and multi-frame stories were shared by all to raise awareness of Sky’s latest product launch.