Gemma Atkinson was selected as the perfect ambassador for this Paw Patrol and Dogs Trust initiative developed by tpf’s partnerships team. As a parent and dog lover, who regularly posts about her young daughter and dogs organically, she was an authentic voice for the campaign posting a range of content on her Instagram page throughout the campaign.
Gemma’s Instagram story was shared across 3 frames with average impressions of 300k, once followers started viewing the story 94% completed viewing. 25% of Gemma’s followers viewed the story.
The in-feed reel had 2.6% engagement rate (above Gemma’s 1.24% average) and 30% of her followers viewed the reel, which had a combined viewing total of 800 hours.
The total combined reach campaign was more than 1.5 million.