To promote Sky Store’s ‘Big Movie Night In’ proposition, Sky Store has been partnering with ASDA to drive sales uplift to their pizza counter. ASDA customers can buy a £5 meal deal and receive a £5.49 movie voucher for Sky Store. The activity was extended to the Extra Special meal deal to celebrate Valentine’s Day. The partnership is supported through in-store POS, car park banners, t-shirts, bunting, TV ATL spend worth £600K. Rewarding customers with the best movie night in.