To launch SNL UK in a way that felt unmistakably British and highly culturally relevant, we partnered Sky with Greggs to take the show on the road. A fully wrapped and branded Routemaster bus toured from Newcastle to London, surprising fans with free bakes and the chance to win tickets to be in the live audience of SNL UK.
Supported across Greggs’ app, CRM and social, plus a nationwide “Greggs Quest”, the partnership converted launch buzz into nationwide participation, driving significant earned and social reach ahead of the first episode.
