We took Sky Kids into London Zoo and created The Sky Kids Animal Adventure Trail.
We secured a partnership that promoted Sky Kids to a family audience through finding out more about endangered species. The campaign ran for 8 weeks across multiple channels including a series of brightly coloured boards around the zoo and Sky Kids activity sheets were given to kids on arrival so they could find out all the facts from the boards for a chance claim a prize from the gift shop.
The partnership was promoted on Sky VIP’s loyalty app, on London Zoo’s social channels and in Time Out.
