A truly groundbreaking campaign devised by tpf media saw the first ever commercial use of Transport for London’s overhead platform screens and Service Update Boards located at station entrances. The unique partnership saw ESPNFC and TfL bring news, results and score updates from the 2014 FIFA world Cup in Brazil to commuters in London.
Displayed at more than 140 stations across TfL’s network, tpf media were instrumental in the award-winning campaign from idea generation through to campaign launch and implementation. The success of the partnership saw tpf replicate the campaign for ITV’s coverage of the 2015 Rugby World Cup and Channel 4’s coverage of the 2016 Paralympics.
