To launch the brand-new Sunday night entertainment show on 5, we worked with Bauer and Global to implement radio partnerships across Radio X, Heart and Hits Radio showcasing weekly updates from NFL: Big Game Night both on-air and through engaging social content
To align with the more entertainment-led sentiment of the show, whilst also getting listeners excited about being able to learn more about the sport on 5, presenters with a genuine love of the game were drafted in to add some extra sparkle:
Sponsorship of The Kickabout on Radio X with NFL super-fan Johnny Vaughan and newly created “Tailgaters” feature, BTS social content with LA Chargers fan Sam Thompson when the NFL came to London and Heart’s Olly Murs & Mark Wright giving away an “Americana” weekend + tickets to Rams vs Jaguars – all managed by tpf
