To drive awareness of The Day of The Jackal and place it in a premium environment; The Day of The Jackal partnered with OMEGA to reach its 7.4 million social audience across Instagram, Tik Tok, YouTube, Facebook and X.
A social content series was created featuring scenes from The Day of The Jackal, played by OMEGA Brand Ambassador Eddie Redmayne, wearing an OMEGA.
Capturing the attention of OMEGA customers and fans, the partnership was picked up and featured editorially in men’s lifestyle and specialist watch titles.
