We activated Moonpig’s long-term partnership with Heart, highlighting that there are more people than you realise who deserve to be celebrated – and that Moonpig offers the UK’s most personalised card.
The partnership spanned co-branded on-air content, presenter live reads, out-of- home activations and social content with Heart talent, all designed to introduce Moonpig to audiences in fun, personalised ways.
The live reads brought Moonpig’s personalisation features to life through authentic experiences, while social videos saw Mark Wright and Pandora Christie celebrating the people in their lives who deserve to be celebrated, as well as creating a personalised card for their fellow Heart presenter, Zoe Hardman.
