tpf led communications for the London world premiere of Bee Wild at SXSW London, delivering an integrated media and influencer programme to drive cultural buzz and international visibility.
Ahead of the event, we secured a pre-premiere announcement with Variety, positioning Bee Wild on a global stage. On the night, we managed media attendance at the screening and reception, welcoming journalists from leading titles including BBC, Variety and Mashable, alongside specialist film and culture outlets. Standout post-event coverage included a feature by Variety’s Naman Ramachandran, amplified across social platforms and picked up by IMDB News, Yahoo Entertainment and AOL.
Alongside media activity, we curated a targeted influencer guestlist aligned with Bee Wild’s environmental themes. Creator content delivered a cumulative reach of 600,000+, with additional organic amplification extending the campaign further. Post-event, we also facilitated follow-up media conversations with the BBC around Bee Wild’s AI Global Pollinator Mapping tool, opening the door to future broadcast opportunities.
