tpf partnered with the Festival of Women’s Football Awards to help build buzz, strengthen its profile and put the event front and centre across women’s football.
Across the campaign, we issued several targeted press releases spanning awards entry extensions, shortlist announcements and post-event news, ensuring a consistent flow of coverage and sustained media interest. Broadcast impact was driven through ambassador activity, with Lianne Sanderson securing national appearances on Sky Sports News, talkSPORT and the Women’s Football Show.
On the night, tpf supported media attendance and red-carpet activity, welcoming outlets including BBC Radio 5 Live, Sky News, The Athletic, The Guardian, The Telegraph and Hayters TV – firmly placing the awards on the radar of both attending and non-attending titles. Social amplification was further boosted by support from official WSL club accounts, including Chelsea FC Women and Manchester City Women.
Alongside event delivery, we initiated conversations with leading sport, business and marketing trade titles to explore future media partnerships, laying the groundwork for a more integrated, year-round communications strategy as the festival continues to grow.
