Since partnering with The Overlap, tpf has delivered a reactive and culturally relevant media relations programme designed to place the platform at the centre of football’s biggest conversations.
Our work to date has focused on crafting and distributing timely media alerts around Stick to Football’s weekly episodes, securing standout coverage across national broadcast and print/online titles when tackling high-profile issues. This has included widespread pickup around debates such as Jude Bellingham’s media portrayal and Paul Scholes’ decision to step back from punditry, with coverage secured across BBC News, The New York Times, talkSPORT, LBC and GB News.
National newspapers including The Telegraph, The Guardian, The Independent, Daily Mail, Daily Express, Daily Mirror and Metro have also consistently run the stories, alongside specialist sports outlets and regional titles – delivering scale, credibility and agenda-setting impact.
Looking ahead to 2026, our partnership will evolve into a long-term strategic communications programme focused on building brand equity and industry leadership. This will include an ongoing press office, visibility at key festivals, conferences and awards, proactive thought leadership, and amplification across owned, trade and social media channels.
