Having previously run a small-scale test of the SUBchallenge in the UK, Twitch required an experienced team to help build the challenge at scale. The studio produced a custom-made design for the challenge and developed a custom backend system that worked alongside the Twitch API to authorise entries into the challenge.
We created a system that sent entry confirmations via email as well as managing the data post campaign, with winners being contacted via email with details of their unique prize.
