Sky Cinema at Sky Shops

To support Sky Cinema’s new Vue cinema ticket offer, we delivered a promotional takeover of the Sky retail estate (across 98 Shops, Hubs and Pods).

We designed a branded microsite competition, with QR code entry, giving entrants the chance to win one of 48 epic Cinema-themed prizes. Window, floor and staging area vinyls were created to drive awareness, along with t-shirts for store advisors, branded tent cards and popcorn to drive engagement.