The challenge
Support World Premiere of DEVILS, Sky Original’s new international financial thriller starring Patrick Dempsey
The solution
Hired a Studio in Milan to run a live press conference show filmed via Robi-cam. The presenter, and only person in the Studio kept interactions with over 200 media and partners linked through a video conference platform with talent beamed in from Los Angeles, London and Rome.
The results
The series achieved record debut ratings on Sky Italia (third most watched Sky Original series of all time) and best performing international drama of 2021 on Sky Atlantic UK.
