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The challenge

Launch and manage Sky’s industry-first ‘ad break free’ partnership with The Chris Evans Breakfast Show on Virgin Radio.

Chris Evans Virgin Radio The Sun Newspaper Promotion

The solution

We are responsible for implementing the ground-breaking partnership on a day-to-day basis, working with the teams at Sky and Virgin Radio to find new and innovative ways to deliver Sky’s campaigns within the editorial space. Highlights so far include an OB in Monaco to celebrate the launch of Sky Original Riviera and a Sky Sports F1 competition sending listeners to every race during the 2019 season.

The results

The Chris Evans Breakfast Show with Sky is now the biggest breakfast in digital radio


And hundreds of Sky priorities supported on-air.