Launch and manage the Sky’s industry-first, ‘ad break free’ partnership with The Chris Evans Breakfast Show on Virgin Radio.
Since January 2019 tpf has been responsible for implementing the ground-breaking partnership on a day-to-day basis, working with the teams at Sky and Virgin Radio to find new and innovative ways to deliver Sky’s campaigns within the editorial space. Highlights so far have included an OB from Monaco to celebrate the return of Sky original Riviera, and a Sky Sports F1 competition sending listeners to every race throughout the 2019 season.
The Chris Evans Breakfast Show with Sky is now the biggest breakfast show in digital radio, with
and hundreds of Sky priorities have been supported on-air since it launched.