The brief


Launch and manage the Sky’s industry-first, ‘ad break free’ partnership with The Chris Evans Breakfast Show on Virgin Radio.

Virgin radio Chris Evans
Chris Evans Virgin Radio

The solution

Since January 2019 tpf has been responsible for implementing the ground-breaking partnership on a day-to-day basis, working with the teams at Sky and Virgin Radio to find new and innovative ways to deliver Sky’s campaigns within the editorial space. Highlights so far have included an OB from Monaco to celebrate the return of Sky original Riviera, and a Sky Sports F1 competition sending listeners to every race throughout the 2019 season.
Chris Evans at Sky

The result

The Chris Evans Breakfast Show with Sky is now the biggest breakfast show in digital radio, with
1.1m listeners
and hundreds of Sky priorities have been supported on-air since it launched.