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The challenge

To reinforce Sky Store’s ‘Big Movie Night In’ proposition whilst driving sales uplift on the pizza counter for ASDA.

Asda Movie Nights In Sky Store T-Shirt Image 2
Asda Movie Nights In Sky Store T-Shirt Image

The solution

We secured a highly appealing offer with ASDA giving customers a £5.49 movie voucher for Sky Store when customers bought a £5 pizza meal. The offer was easy to redeem with customers going through an online receipt validation process prior to being given a unique code to redeem in Sky Store. 

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The results

The partnership was supported across ASDA’s marketing channels including in-store POS, car park banners, t-shirts, bunting and TV ATL spend worth over £600K.  ASDA saw a significant uplift in spend at the pizza counter resulting in a high volume of redemptions for Sky Store.  The campaign was so successful in the first 3 months, is has been renewed and is live again now.