The challenge
To reinforce Sky Store’s ‘Big Movie Night In’ proposition whilst driving sales uplift on the pizza counter for ASDA.
The solution
We secured a highly appealing offer with ASDA giving customers a £5.49 movie voucher for Sky Store when customers bought a £5 pizza meal. The offer was easy to redeem with customers going through an online receipt validation process prior to being given a unique code to redeem in Sky Store.
The results
The partnership was supported across ASDA’s marketing channels including in-store POS, car park banners, t-shirts, bunting and TV ATL spend worth over £600K. ASDA saw a significant uplift in spend at the pizza counter resulting in a high volume of redemptions for Sky Store. The campaign was so successful in the first 3 months, is has been renewed and is live again now.
