The challenge
The partnership was created through Sky and IKEA’s shared passion and commitment to making our world more sustainable
The solution
IKEA provided the perfect home setting to showcase Sky Glass, the World’s 1st Carbon Neutral TV. With sustainability at it’s heart, having Sky Glass in store supported IKEA’s commitment to help customers live a more sustainable life at home and reward them with a prize draw ‘for the many people’
The results
The partnership was live in 5 London IKEA stores for 12 weeks with living room sets up and promotional materials throughout the stores, plus 1,000’s of prizes to be won every week including Sky Glass, IKEA vouchers and Sky Ocean Rescue products, achieving over 6.5k entries
The partnership delivered a media value of
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