We helped content production powerhouse Fremantle transform Odeon Leicester Square into a high-profile event which would enable global buyers to truly experience their new slate in a special way.
The centrepiece was an exclusive screening of Sandokan – the eagerly awaited action-adventure series where the full cast surprised and delighted over 700 buyers with a special appearance and Q&A ft the director and producer.
Variety, The Hollywood Reporter, and Deadline spotlighted the screening and Fremantle’s broader slate of dramas, docs, and formats – with many calling it the highlight event of the week. To amplify the launch, we delivered a bold ad takeover of Leicester Square and the underground, with high-impact sizzle reels immersing passersby in the action.
