Through our management of Sky’s long-term partnership with Bauer, we helped launch a brand-new weekly social video series – ‘Unmissables’ – which recommended the best content available via Sky Stream: the new, simple way to watch Sky.
Running on KISS and Heat’s TikTok channels, and Hits Radio’s Instagram channel, the videos regularly exceeded 1m views a week. The 12-month partnership also included extensive inventory across radio, digital and print, providing a cross-platform drumbeat throughout the year.
