Sky wanted to use trusted voices within the podcast community to drive awareness of Sky Stream – a new simple way to get Sky.
Tapping into the frustrations that people have when sitting down to watch TV, hosts delivered authentic, relatable reads to position Sky Stream as the solution. As experts in podcast campaign management, we were brought in to manage the campaign from end-to-end, liaising with both Global and Acast’s podcast teams and key client stakeholders to ensure smooth delivery of the plan.
