To celebrate the launch of sun-drenched chase thriller, The Iris Affair, we created a multi-brand partnership, bringing Sky and La Tua Pasta together for a limited-edition pasta collection inspired by the show’s Italian settings.
The collaboration invited fans to elevate their night in by pairing the perfect pasta with the perfect plot, with the pasta dishes available to purchase at global Italian deli Eataly. The retailer supported the campaign with a POS branding takeover, sampling events and a bespoke themed pasta-making class.
The partnership also included a limited edition menu at La Tua Pasta’s Bicester Village restaurant, where we hosted an influencer menu preview plus an exclusive watch and dine event for Bicester Village’s members, which was promoted to their member base via multiple digital and social channels.
The partnership was featured in PR Week, Crave and City AM.
