We partnered Sky and Netflix with Waitrose to highlight the benefits of Sky Stream and the range of entertainment available in one simple subscription. Waitrose’s loyal customers were a core target audience segment and this collaboration was a first for Waitrose where a non-grocery partner featured in-store as never done before in Waitrose 119-year history.
As part of the unique partnership, Sky & Netflix took over the branding of free-standing display units in over 200 Waitrose stores. Products within the units were Waitrose Cooks’ ingredients, products designed to simply elevate every meal, to reinforce how Sky, Netflix and Waitrose can make customers‘ evenings easier whilst still being full of choice.
The eight-week partnership was promoted across myWaitrose digital channels, till messaging, digital out of home advertising and through a weekly feature in Waitrose Weekend, all highlighting the variety of great content available with Sky & Netflix in one simple subscription. An exclusive myWaitrose competition gave customers the chance to win one of 50 Sky Stream packs with Sky Entertainment and Netflix included.
