To celebrate Gangs of London Season 3, Belstaff and Sky partnered to launch a curated collection, including jackets worn in the series alongside complimentary styling pieces.
Bespoke in-store displays at Belstaff’s Regent Street, Manchester, and Glasgow locations showcased pieces from the collection, including a store-front takeover in Regent Street.
The collection is available both in-store and online plus promoted across Belstaff and Gangs of London social channels, with the chance to win a Belstaff jacket signed by the S3 cast.
The partnership was also amplified by VIP influencers, who attended a private styling session at Belstaff ahead of the premiere.