The challenge
NOW have tasked us with delivering numerous long-term media partnerships over the last few years across Radio, Print & Digital, with the intention of driving brand awareness and affinity.
The solution
We are responsible for implementing large-scale media partnerships across Hearst, Radio Times, Global and Bauer. Working closely with partners and the team at NOW, we deliver innovative solutions. Highlights include influencer led print activations within Cosmopolitan, Red and Good Housekeeping, takeover of the Gatefold in the Radio Times Christmas magazine 2019 including a Find and Win promotional mechanic throughout. Additionally, we implemented a media first for a fully ‘shoppable’ co-branded Cosmopolitan mini-mag.
The results
We continue to reach millions of people across the different media channels increasing awareness of NOW’s content.
