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The brief

To create a series assets for Instagram and Facebook to launch the brand new series Madagascar: A Little Wild. The aim was to introduce the show to a young audience with fun and engaging games and activities to bring to life the characters and highlight the key themes in the show.

The solution

Each of the four main characters, Alex, Gloria, Marty & Melman, were given specific colour palettes and themes to create an individual identity. Games and activities were created with the character’s own likes/dislikes in mind. For example, Marty the inquisitive zebra, has a spot the missing object game, echoing his Lost & Found from the show.

Madagascar Game Image

The result

tpf studio created a social assets pack with fully layered files, all available for easy localisation to create excitement and drive awareness of Madagascar: A Little Wild.