Hearst UK partners
with tpf

Publishing powerhouse Hearst UK has announced a strategic partnership with marketing communications agency tpf to maximise advertising opportunities across its Entertainment Portfolio, including best, Digital Spy and Inside Soap. The collaboration will see tpf provide industry-leading, direct-to-consumer content strategies that embed brands within Hearst UK’s editorial ecosystem, offering advertisers innovative and engaging media solutions across all platforms.

Hearst UK’s Entertainment Portfolio is a trusted destination for audiences seeking premium content, and the partnership will see tpf engaging with advertisers to enable them to authentically integrate their messaging within Hearst UK’s storytelling. The partnership will create meaningful brand engagement and experiences tailored for today’s evolving media landscape.

Katie Vanneck-Smith, CEO of Hearst UK, said, “Innovation is in our DNA at Hearst UK and in tpf we have found a best in class partner to create a new model to unlock editorial content across our Entertainment Portfolio which better connects with our audiences and clients way beyond advertising.”

Nick Goodmaker, Co-CEO at tpf said, ‘‘We’ve been at the forefront of delivering creative media partnerships for years. While traditional advertising still has its place, the here and now is about creative attribution – ensuring brands are naturally woven into content in a way that enhances storytelling. Our approach will allow brands to tap into new audiences and create cross-portfolio opportunities that maximise engagement and impact. We’re really excited to be partnering with Hearst UK on this venture and taking the new proposition to market in the weeks and months ahead.’’