The challenge
Provide customers with an ‘only Sky can’ experience and create content from the surprise moment to be used in a brand promo.
The solution
Developed bespoke prize packages for Sky VIP in-app competition, which offered 30 customers the chance to win a trip to Budapest to visit Gemini Man filming locations and premiere screening of the movie.
Coordinated surprise meet & greet with Will Smith and Sky Cinema’s Alex Zane to generate footage for on-air promo.
The results
Made 30 Sky VIP customers very happy.
Successfully delivered surprise & delight moment for promo content to be filmed.
Competition entries received were more than
0
