Provide customers with an ‘only Sky can’ experience and create content from the surprise moment to be used in a brand promo.
Developed bespoke prize packages for Sky VIP in-app competition, which offered 30 customers the chance to win a trip to Budapest to visit Gemini Man filming locations and premiere screening of the movie.
Coordinated surprise meet & greet with Will Smith and Sky Cinema’s Alex Zane to generate footage for on-air promo.