The brief

Publicity
To host and manage a virtual press launch on behalf of Fremantle for TV drama series ‘THE LUMINARIES’ – an adventure set during the 1860s’ gold rush on New Zealand’s wild West Coast, based on the book of the same title.
Fremantle for TV drama series ‘THE LUMINARIES’

The solution

tpf hosted and managed a virtual press launch which featured a press conference webinar and media 1-on-1s with cast and crew. We also utilised the virtual marketplace to create a short filming session with cast members to produce branded content for international broadcasters to use on social media including BBC, TVNZ, and StarzPlay.
Fremantle for TV drama series ‘THE LUMINARIES’

The result

The virtual press launch resulted in 26 interviews with 10 international media from 7 countries.