The challenge

Launch campaign to raise awareness for DOGTV, a streaming service designed for dogs at home alone through a national media relations campaign.

The solution

The campaign achieved blanket coverage with several high-profile national broadcasters and major print and onlne titles covering the launch including; This Morning, BBC Breakfast, Loose Women, Virgin Radio, Daily Telegraph, Daily Mail, Metro, The Guardian and Lad Bible.

The results

The campaign generated 33,000 unique visitors to DOGTV’s website with an estimated audience reach in excess of 120m people.