The brief

Asthma UK were looking for a way to raise the profile of their cleaner air campaign during Cop26.

The studio was tasked with creating a brand identity for the campaign and providing a suite of assets for use across web, print and social.

The solution

Using a bold and identifiable logo that linked closely to the polluted air topic, a colour scheme that can be associated with ‘Earth like’ colours and a font that was modern yet precise. We created a brand that embodied the most important part of this campaign…the message. 

The result

tpf studio created and developed a brand for a campaign that featured live at COP26, along with digital and printed assets including a fully functional and easy to use new social mechanic and website.