The challenge
Deliver quality media coverage and generate social conversation for A+E’s channels Sky HISTORY, Crime+Investigation and BLAZE.
The solution
A range of bespoke tactics to highlight and amplify each channel’s unique offering, from traditional talent maximization and junkets, through to news generation including surveys and data-led stories and original video creation and social influencer marketing.
The results
During 2019 HISTORY saw its UK audience share grow by 11% showcasing 1,400 pieces of coverage for 29 key shows, with a potential audience of 1,300m and media value of
Secured listings spot for Blaze in key TV magazines: TV & Satellite Week, TV Choice and Total TV Guide
First time ever A+E UK brands received coverage in influential titles, including JOE.co.uk, LadBible, UniLad, Tyla, SportBible, and Den of Geek
Key broadcast features with the likes of The One Show, Sky News, Good Morning Britain, This Morning, Saturday Kitchen Live, Sunday Brunch, talkSPORT, Radio X, BBC Radio 2, and many more besides
