To support the launch of Sweetpea, Sky’s new ‘coming of rage’ darkly comedic drama, we created a Limited Edition ‘twisted blooms’ bouquet with Freddie’s Flowers.
The bouquet was available to purchase on the gifting section of Freddie’s Flowers website where the product sold out.
The Limited Edition Sweetpea bouquet also dressed a promotional kiosk in Waterloo station to promote Sweetpea, where commuters were gifted the bouquet.
The Sweetpea bouquet was gifted to Influencers and Talent attending the Premiere Screening, with Freddie’s Flowers dressing the location in flowers from the bouquet.
The partnership over performed on all benchmarks across social, email and website visits and engagement.