To mark the launch of Sky’s brand-new historical drama series Mary & George, we partnered with the British jewellery brand Astley Clarke to release their first ever unisex range of jewellery. Inspired by the Jacobean era that provides the historical backdrop to the series and heralded by Mary & George’s male protagonist George Villiers who wears a single pearl earring throughout the historical psychodrama.
The multichannel campaign saw the series promoted in the Astley Clarke Monmouth Street store with a branded takeover Mary & George window display, branded jewellery cabinets and wall art as well as promoted across Astley Clarke’s website, social and email channels.
Sky and Astley Clarke also hosted a collaboration Influencer Event to celebrate the collection where Influencers could chose a piece from the collection and receive a free piercing from the exclusive pop-up piercing bar.
The partnership collection was featured in fashion media titles; Marie Clare, Stylist, Harpers Bazaar and Country & Townhouse.
