To celebrate the success of Rivals, we partnered with Disney+ to deliver a luxury, five-course meal hamper experience to targeted content creators. The high-end gifting strategy was designed to drive organic buzz and social engagement.
We organized premium hampers containing ingredients for the perfect 80s dinner party along with Disney+ x Rivals branded merchandise and custom cooking instructions.
This activation showcased the power of strategic influencer relationships leveraging gifting as an impactful engagement tool to generate maximum visibility.
