To celebrate the Farewell Series of Sky Original comedy Brassic, we partnered Sky with British pie restaurant chain Pieminister by creating limited-edition menu item ‘The Brassic’, a take on Lancashire delicacy dish the Wigan Kebab to tap into the show’s northern roots.
The dish was featured on Pieminister’s autumn menu for 6 weeks across 7 key restaurant locations nationwide and was promoted via in-restaurant branding, including a co-branded gravy sponge bib and support across Pieminister’s comms channels.
The partnership was further amplified via influencer, PR and talent channels, with 9 influencers, 4 press outlets and Farmer Jim himself promoting The Brassic.
