We partnered with NBCUniversal to invite influencers, press and global content creators to Stratford-Upon-Avon for a one of a kind staycation inspired by Hamnet. To celebrate the film’s release, creators were fully immersed in the world of Shakespeare with engaging activities including a Tudor quill writing lesson, themed Lunch, behind the scenes tour of the Royal Shakespeare theatre and more.
With branded touch points and bespoke gifting throughout, the trip culminated in an advanced private screening complete with live harpist, popcorn and branded tissues. The experience’s considered theming and curated moments for content creation. successfully amplified the movie to key audiences, naturally creating content which highlighted the movie’s emotional story and setting ahead of release.
